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Nonalcoholic beer pulls into the fast lane with no shame

Nonalcoholic beer pulls into the fast lane with no shame

The latest figures from beverage industry associations and the German Statistical Office indicate a decline in beverage consumption among the country’s consumers. Overall, Germans drank approximately 750.9 liters of alcoholic, nonalcoholic, hot and homemade beverages in 2017. In looking at the statistics, however, it’s apparent that nonalcoholic drinks, in particular those considered healthy, bucked the trend and gained ground during...

Virtual reality and augmented reality: Digitalization making inroads into the beverage industry

Virtual reality and augmented reality: digitalization making inroads into the beverage industry

The rapid development of technological achievements has brought such new technologies as virtual and augmented reality out of the experimental stage. The instant messaging service Snapchat, for instance, now offers large-scale augmented reality (AR) applications for amusement parks. Following Disney and Universal Studios, Six Flags has now become the latest operator to join the AR trend. The leisure industry is,...

Natural wine: Nature as a trend

Natural wine: nature as a trend

The misconception that writer and philosopher Jean-Jacques Rousseau uttered the “back to nature” call is just as untrue as the urban legend that Captain Kirk said the words “Beam me up, Scotty” in the Star Trek series. Nonetheless, “back to nature” seems to be all the rage in the wine industry: Natural wine is making a comeback.

The “lactose-free” market demands progress from the dairy industry

“Lactose-free” market demands progress from the dairy industry

Allergies and intolerances to individual components of food products are currently on the rise. One of the most widespread food intolerances is lactose intolerance. Whether consumers actually suffer from food intolerance or allergies or are simply fans of lactose-free products makes little difference from a market perspective: These consumers will opt for such products because they believe them to be...

Man vs machine: harvesting machines in the winemaking industry

Man vs machine: Harvesting machines in the winemaking industry

Plowing, harrowing, sowing and harvesting: Machines have been part and parcel of agriculture for a long time. Everything from tractors to GPS-guided combine harvesters is simply an essential part of rural life. Harvesting machines are also used in the winemaking industry, yet winelovers tend to block this from their minds. We prefer to imagine that our wine is produced using...

Drinking herbs and spices

Drinking herbs and spices: Turmeric, basil and lavender create a real taste sensation

Herbs and spices can be found in practically every kitchen. After all, there are many dishes that benefit from their unmistakable and delicious flavor. And over the centuries, herbs and spices have been used as cures in traditional medicine. Because they’re such commonly used ingredients, it’s surprising that they haven’t made their way into the products produced by the non-alcoholic...

Beer apps: fun and value in one

Beer apps: fun and value in one

Online platforms are a regular feature of the modern brewing industry: A variety of beer apps enables consumers to archive, rate and buy just about any beer they want. These online offers are not only fun to use, they also serve as a valuable aid to beer lovers and brewers.

Digitalization: opportunities for marketing in the beverage industry

Digitalization: opportunities for marketing in the beverage industry

Digitalization is the revolution of our century. The changes that come with it have significant implications for the beverage industry as well. Whether Industry 4.0 in manufacturing or the Internet’s tremendous effect on consumer behavior, it’s a major challenge to exploit the possibilities of digitalization successfully. The opportunities are endless, but despite the availability of increasingly sophisticated tools, especially for...

Turning point for German wine: the new wine law

Turning point for German wine: the new wine law

Wine is more than just an alcoholic beverage. It was even celebrated in the Bible, which made more than a thousand references to wine. The ancient Greeks and Romans praised the god of wine. Furthermore, wine has always been a managed asset. Proper designation would indicate where the wine originated, where the grapes were grown, who produced the wine as...