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Man vs machine: harvesting machines in the winemaking industry

Man vs machine: Harvesting machines in the winemaking industry

Plowing, harrowing, sowing and harvesting: Machines have been part and parcel of agriculture for a long time. Everything from tractors to GPS-guided combine harvesters is simply an essential part of rural life. Harvesting machines are also used in the winemaking industry, yet winelovers tend to block this from their minds. We prefer to imagine that our wine is produced using...

Drinking herbs and spices

Drinking herbs and spices: Turmeric, basil and lavender create a real taste sensation

Herbs and spices can be found in practically every kitchen. After all, there are many dishes that benefit from their unmistakable and delicious flavor. And over the centuries, herbs and spices have been used as cures in traditional medicine. Because they’re such commonly used ingredients, it’s surprising that they haven’t made their way into the products produced by the non-alcoholic...

Beer apps: fun and value in one

Beer apps: fun and value in one

Online platforms are a regular feature of the modern brewing industry: A variety of beer apps enables consumers to archive, rate and buy just about any beer they want. These online offers are not only fun to use, they also serve as a valuable aid to beer lovers and brewers.

Digitalization: opportunities for marketing in the beverage industry

Digitalization: opportunities for marketing in the beverage industry

Digitalization is the revolution of our century. The changes that come with it have significant implications for the beverage industry as well. Whether Industry 4.0 in manufacturing or the Internet’s tremendous effect on consumer behavior, it’s a major challenge to exploit the possibilities of digitalization successfully. The opportunities are endless, but despite the availability of increasingly sophisticated tools, especially for...

Turning point for German wine: the new wine law

Turning point for German wine: the new wine law

Wine is more than just an alcoholic beverage. It was even celebrated in the Bible, which made more than a thousand references to wine. The ancient Greeks and Romans praised the god of wine. Furthermore, wine has always been a managed asset. Proper designation would indicate where the wine originated, where the grapes were grown, who produced the wine as...

Sugar tax on soft drinks: useful or a waste?

Sugar tax on soft drinks: useful or a waste?

The United Kingdom has began levying a sugar tax on high-sugar soft drinks on April 6, 2018 – something which is paid by manufacturers and , as a rule, passed on to consumers. The tax has prompted numerous discussions surrounding sugar in beverages – and not just in Great Britain.

Resource efficiency as a strategy

Resource efficiency as a strategy

Resource efficiency – this is what the food and beverage industry will be striving toward in the years ahead. According to Statista, the German food industry consumes well over 320,000 terajoules (TJ) of energy during processing. The figure for losses related to processing and distributing products is 18 million tons. And that’s not all. To produce raw materials for the...

Programmatic advertising shows real potential for the beverage industry

Programmatic advertising shows real potential for the beverage industry

Advertising tailored to specific target groups holds the key to unlocking huge marketing potential for the beverage industry. Programmatic advertising is proving to be the tool around the world for effectively reducing the significant amounts of waste coverage seen in internet advertising. It does this by targeting specific audiences.