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Marketing: Beverage industry trends set to take shape in 2019

Marketing: Beverage industry trends set to take shape in 2019

Tools and technologies are transforming just as rapidly as customer requirements and needs. In the process, trends and hype appear to be very similar. But in marketing the trick is to hop aboard the right train and focus precisely on key developments in the marketing department’s own company. Which trends will be critical for marketing efforts in the beverage industry...

New pilsner generation makes a splash

New pilsner generation makes a splash

Brewers intend to reverse declining pilsner sales by offering a variety of individual tastes. To attract new target groups, international producers have entered the game and are bringing out new interpretations of the bottom-fermented brew, which uses different combinations of hops and malt. A new pilsner generation is bubbling up in the brew kettle.

Winegrowing technique saved by innovation

Winegrowing technique saved by innovation

For many years, if you wanted to grow wine on steep slopes, you had to do everything by hand without the help of machines. After all, there were no machines that could effectively cultivate this type of land in terms of keeping competing plant growth at bay or applying fertilizer.

Production planning – squaring the circle

Production planning – squaring the circle

The “right” production-planning system (PPS) can create a sharp competitive edge for production companies. It has a direct impact on delivery capacity, inventory levels and production costs. During times in which retailers and processors have a pretty good idea about what a product may “cost,” savings of 0.01 of a cent become a clear strategic yardstick.

Plastic, the sustainable packaging – innovative solutions unwrap a competitive boost

Plastic, the sustainable packaging – innovative solutions unwrap a competitive boost

More and more consumers have been leaning harder toward sustainability in their purchasing decisions. The trend is unstoppable, and one that producers of nonalcoholic beverages and their suppliers will have to adapt to if they want to maintain or expand their market shares. One aspect of this business that consumers are paying more attention to is beverage packaging. And the...

Barrel aging: the global trend in brewing

Barrel aging: the global trend in brewing

Once upon a time, wooden barrels were simply cheap ways to transport goods. Today, creative brewers let their beers age in these wooden vessels for months at a time to produce complex taste adventures. But they need an array of knowledge and experience to pull off the trick. Wooden barrels have become a rare sight in the brewing business. The...

Blockchain moving to the forefront

Blockchain moving to the forefront

The beverage industry is facing huge challenges while also seeing itself confronted by a large number of issues. One of them is digitalization. Every company must make its own decision about which digital innovations it wants to add to its operations. Today, blockchain is one of the newest buzzwords. This technology has what it takes to completely transform scores of...

Personalized beverages: a must for the entire industry in the future?

Personalized beverages: a must for the entire industry in the future?

“Product personalization is an important trend. We will see more and more of it in the future,” says Dr. Jens Rothenstein, Senior Project Manager at IFH in Cologne, Germany. This is a trend that producers of nonalcoholic beverages should take into account if they want to hold their ground in the market. The trend toward personalized beverages is no longer...

Mulled wine market: more innovative than ever

Mulled wine market: more innovative than ever

As one of the most innovative hot beverages, mulled wine – or Glühwein, as it is called in German – has had an incredible career over the past fifty years. The drink debuted in the German consumer segment as a packaged product at traditional Christmas markets in the 1950s, quickly becoming a bestseller. Beginning in the 1960s, inventive wine masters...

Brewhouses: Global innovation drivers

Brewhouses: Global innovation drivers

Manufacturers of brewing equipment and systems are increasingly having to respond to the individual wishes of new target groups. And size is not always everything: Small, state-of-the-art brewhouses are enabling Krones AG, Rolec, and others to tap new markets around the world.