drinktec 2017 has now come to a close. But after spending five great days in Munich, both exhibitors and visitors agree that it was the best drinktec ever. The leading trade fair for the beverage and liquid food industry has never been so well attended or welcomed visitors and exhibitors from so many different countries before, nor have so many topics been discussed, solutions presented or products showcased.
Cooperation with specialist trade fairs was a win-win situation
The numbers speak for themselves: With over 76,000 visitors from over 170 different countries and approximately 1,750 exhibitors from 80 different nations, drinktec 2017 smashed all previous records. This resounding success was due in no small part to the fact that the various affiliated specialist trade fairs, which ran parallel to and as part of drinktec, drew in a large number of new visitors. SIMEI, a specialist wine technology trade fair, was one example of this. It made its inaugural run in conjunction with drinktec in Munich and attracted an excited audience. Another specialist trade fair drawing on the drinktec crowds was oils+fats, which covers the production and further processing of vegetable and animal oils and fats. This supplementary show turned out to be a great fit for drinktec due to its strong focus on machinery and components. PRO FachHANDEL also contributed to ensuring that, for the first time ever, German beverage and convenience specialists were also represented.
The perfect match of visitors and exhibitors
The specialist trade fairs were also enriched by numerous other events. Options ranged from conferences with top-class speakers and awards ceremonies celebrating pioneering technology to networking platforms such as the place2beer and the drinktec Forum that provided attendees from the world of business with the perfect opportunity to hold discussions. The supporting program has never been so diverse or had such a social focus. drinktec was even hailed by some exhibitors as the “trade fair of all trade fairs.” That being said, within the industry at least, drinktec is the top international event in the calendar and the only innovation and investment platform of its kind anywhere in the world. This is also backed up by the number of attendees who want to come back: 96% of visitors from all over the world are already looking forward to 2021.
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