No other drink container has seen as many ups and downs in Germany as the can. But now it’s time for a renaissance.
Featured post: Whether it’s LEDs on soft-drink bottles or forgery-proof RFID labels on spirits, smart labels are making their way into the beverage industry. Experts at drinktec – and those who will be present six months later at LOPEC, the International Exhibition and Conference for the Printed Electronics Industry – will explain the opportunities offered by printed electronics.
There is currently an unusual liaison brewing between beer and wine that the supply industry in particular finds extremely satisfying. Winegrowers and craft brewers are increasingly relying on convergent equipment and focusing on modern packaging and stylish bottle design. The SIMEI@drinktec highlights new possibilities.
Featured post: In a competitive market, the desire to create stand-out, individual packaging options continues to drive the packaging choice made by many beverage producers. This has never been more true than in the non-alcoholic beverage sector, as manufacturers look to the can to communicate messages around premiumization and health through their packaging.
We hear more and more about bioplastics these days. But what exactly does this term mean? How much information do consumers already have about using bioplastics? And what benefits can the beverage packaging industry leverage from bioplastics today?
Sustainability in the beverage trade: Reuse, individual service and well-informed customers are the winning recipe
Reusable bottles have a decisive advantage compared to single-use bottles: They create less waste and help protect the environment. They are, however, often more expensive and are rarely sold in the retail trade. Many consumers are unaware what the exact difference is between single-use and reusable, and tend to pay more attention to the price and practical aspects when making...
Themed Week Flexibility: Think outside the box and stay on the ball – packaging opens up opportunities
Every single day, billions of people around the world buy consumer goods and food. The majority of these purchases come in some form of packaging. Beyond protecting its contents, packaging has also come to be an important tool for marketing and branding, given its important function of conveying messages to the consumers. Even when it comes to soft drinks, a...
An item’s dressing and packaging are essential for product marketing, and labeling plays a central role. It must meet many more requirements than it would appear at first sight.
PET bottles, flexible packaging and on-the-go products: The trends in the packaging industry are diverse – naturally, that also applies to packaging for dairy products. After all, dairy products are more popular than ever, especially among health-conscious millennials. That not only applies to individual markets, but is actually a global trend—especially in Asian countries. According to Euromonitor, for example, sales...
Buying gifts or small souvenirs—who really enjoys doing that? For most people, these kind of “occasion-based” purchases are more of a burdensome task. Which is why many turn to beverages. Thanks to clever marketing and occasion-based packaging designs, they can simplify the agony of selecting something considerably. And that makes customers happy.