Tagged: Marketing

Stylish bars

Stylish bars: the hottest beer temples in Europe

As part of the current beer movement, not only are a number of new breweries establishing themselves throughout Europe, but also more and more cool, stylish bars with a wider selection of creative beer concoctions. Here are five insider tips for beer aficionados who frequently travel throughout Europe.

Extraordinary labels: People enjoy looking at inspiring designs, whether on Instagram, at home or on the go. It’s “art for all,” in a manner of speaking.

Art and marketing: A fascinating symbiosis

In the age of highly visual social media channels, extraordinary labels play an increasingly prominent role. People enjoy looking at inspiring designs, whether on Instagram, at home or on the go. It’s “art for all,” in a manner of speaking.

Food and beverage industry: Cleverly communicating a product’s health benefits and its additives to the consumer raises a number of challenges.

Themed Week Marketing: Demystifying the world of additives

In the food and beverage industry, products offering customers that “healthy edge” are both sales drivers and motors for innovation. The success of these products depends entirely on whether customers see them as effective and natural. Cleverly communicating a product’s health benefits and its additives to the consumer raises a number of challenges.

Where beer and soft drinks were once the main champions of the can, the manufacturer Ball has seen a rise in customers from non-alcoholic beverage sectors.

Canning: beyond beer

Featured post: In a competitive market, the desire to create stand-out, individual packaging options continues to drive the packaging choice made by many beverage producers. This has never been more true than in the non-alcoholic beverage sector, as manufacturers look to the can to communicate messages around premiumization and health through their packaging.

Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are for marketing.

Themed Week Process Optimization: Merging marketing and technology

Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are for marketing. This line of thinking sees technology within a company not just as a useful tool, but as a real partner within the equation. And this also holds true for the beverage industry.

Trend toward regionality and sustainability

Themed Week Energy Efficiency: Trend toward sustainability and regionality

Globalization undoubtedly has its merits. However, it can also lead to customers shifting from brand to brand when faced with a mountain of standardized and interchangeable products. This is why, at the moment, terms like “locally made”, “regional origin” and sustainability are so popular. It’s time for marketers in the beverage industry to take notice of their consumer’s longing for...