Tagged: industry 4.0

Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are for marketing.

Themed Week Process Optimization: Merging marketing and technology

Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are for marketing. This line of thinking sees technology within a company not just as a useful tool, but as a real partner within the equation. And this also holds true for the beverage industry.