Content marketing: Often used and widely heard, it practically seems to be almost a buzzword these days. But how many companies actually implement their content marketing in a structured and meaningful manner – by addressing customers through content rather than slogans? And to what extent can the beverage industry effectively benefit from it?
At this year’s drinktec in Munich, more than 1.700 exhibitors are presenting their innovative products and services for the beverage and liquid food industry. A survey conducted in advance of the event identified where and how visitors plan to invest in the future.
The days when organic products could only be found in health stores and organic-food stores are long gone. Now organic hype has pervaded all distribution channels, as verified by the latest figures. Even non-alcoholic beverages are becoming increasingly organic, and consumers place value on the use of organic raw materials.