Brazilian beers and the beer scene in general are full of great potential, with an abundance of new breweries, unusual beer specialties and plenty of new interesting ideas cropping up on the scene. But Brazilian brewers aren’t just looking at current trends in the US, they’re taking an example from the German beer culture in particular.
Every year, a typical German beer style puts many people in a high-spirited, celebratory mood during Lent: The history behind traditional strong beer dates back centuries and brewers all across the globe are showing increasing interest in the style.
We’ve all heard of creative brands like Craftwerk Brewing, Ratsherrn, and Brauerei im Eiswerk, but what most beer connoisseurs don’t realize is that these are in fact another face of huge brewing corporations. The likes of Bitburger, Radeberger, and Paulaner demonstrate that they have the incredible flexibility to extend their domination to the specialty beer scene too.
In many cases, when small or medium-sized regional breweries are passed on to the next generation, it can result in an exciting reorientation. The rise of the international craft-beer scene is forcing the new generation of beer brewers to master the balancing act between things traditional and modern.