Featured post: Those days of spilling a drink on yourself or having a bee buzz right into your favorite beverage are now a thing of the past. These are just two of the many advantages offered by the new resealable system for drink cans that XOLUTION will introduce to a specialist audience for the first time at drinktec 2017, in...
Category: Beverage Marketing
Everyone loves a good story, whether it’s from a book, a proverb or a film. Good stories leave their mark, they linger on in our minds, and they’re shared with others. That’s why good storytelling works independently of channels – the triggered emotion is what’s important.
Even people who don’t give much thought to brands will tend to fall back on familiar names when they travel abroad. Why? Because consumers instinctively feel they can trust the brand name beverages and packaging they know.
Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are for marketing. This line of thinking sees technology within a company not just as a useful tool, but as a real partner within the equation. And this also holds true for the beverage industry.
Globalization undoubtedly has its merits. However, it can also lead to customers shifting from brand to brand when faced with a mountain of standardized and interchangeable products. This is why, at the moment, terms like “locally made”, “regional origin” and sustainability are so popular. It’s time for marketers in the beverage industry to take notice of their consumer’s longing for...
Their ubiquity and popularity make social networks the perfect place for marketing as there’s an option to engage with users. This is particularly true for the B2B sector. Social media is not just for digital natives; it’s also a platform for skilled experts. In the B2B sector, however, suppliers could make even better use of social networks in order to...
Getting one step ahead. For marketers, not just in the drinks industry, that poses an exciting challenge. Ideally, you would be able to anticipate consumer demands. Targeted analysis of consumer demands and trends and use of innovative ingredients can make that possible.
While the range of extravagant container designs has grown considerably, the potential offered by bottle closures is yet to be fully exploited. This almost gives the impression that drinks industry marketing has thus far failed to give the closure the attention it deserves. There is scope here for a variety of attractive designs combined with practical functions.
Unusual, surprising and innovative: That is the way it should be for the customer. Constantly new and unique flavor experiences are very popular. Which is why the desire for new ingredients and unusual combinations presents marketing with enormous opportunities.
Buying gifts or small souvenirs—who really enjoys doing that? For most people, these kind of “occasion-based” purchases are more of a burdensome task. Which is why many turn to beverages. Thanks to clever marketing and occasion-based packaging designs, they can simplify the agony of selecting something considerably. And that makes customers happy.