Category: Beverage Marketing

Spilling a drink on yourself or having a bee buzz right into your favorite beverage are now a thing of the past: with the resealable system for drink cans.

Drink cans: Resealability is the next big thing

Featured post: Those days of spilling a drink on yourself or having a bee buzz right into your favorite beverage are now a thing of the past. These are just two of the many advantages offered by the new resealable system for drink cans that XOLUTION will introduce to a specialist audience for the first time at drinktec 2017, in...

Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are for marketing.

Themed Week Process Optimization: Merging marketing and technology

Marketing and technology aren’t always the best of friends. The better organized technology is, the more creative possibilities there are for marketing. This line of thinking sees technology within a company not just as a useful tool, but as a real partner within the equation. And this also holds true for the beverage industry.

Trend toward regionality and sustainability

Themed Week Energy Efficiency: Trend toward sustainability and regionality

Globalization undoubtedly has its merits. However, it can also lead to customers shifting from brand to brand when faced with a mountain of standardized and interchangeable products. This is why, at the moment, terms like “locally made”, “regional origin” and sustainability are so popular. It’s time for marketers in the beverage industry to take notice of their consumer’s longing for...

social networks

Social networks: A happy hunting ground for B2B marketing

Their ubiquity and popularity make social networks the perfect place for marketing as there’s an option to engage with users. This is particularly true for the B2B sector. Social media is not just for digital natives; it’s also a platform for skilled experts. In the B2B sector, however, suppliers could make even better use of social networks in order to...

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Closures: Visual and functional designs as a purchasing incentive

While the range of extravagant container designs has grown considerably, the potential offered by bottle closures is yet to be fully exploited. This almost gives the impression that drinks industry marketing has thus far failed to give the closure the attention it deserves. There is scope here for a variety of attractive designs combined with practical functions.