Category: Beverage Marketing

Lights, camera, action! Videos from the beverage industry on social media

Lights, camera, action! Videos from the beverage industry on social media

When planning a marketing mix, no one can afford to skip the video portion these days. The popularity of videos stems in large part from the ever-growing use of mobile devices. Even online user behavior is changing as people log on more frequently, but for shorter amounts of time. Continuous consumption requires concise and easily digestible content. Videos on social...

The beverage industry and sports marketing: a match made in heaven

The beverage industry and sports marketing: a match made in heaven

This year’s calendar is just brimming with major international sporting events. Now that the Handball World Championship and the Winter Olympics have wrapped up, the FIFA World Cup in Russia is just around the corner. Kicking off in mid-June, the event will feature 64 matches for fans to enjoy all around the world— and pose a real opportunity for the...

Raw materials for sustainable packaging

Sustainable packaging: quality, not quantity

The World Economic Forum was held in Davos a few weeks ago. In our fast-paced world, that means it’s generally already been forgotten. What was it exactly that Trump or Merkel said? Most of us, including the author of these lines, have to resort to a Google search to answer that question. And that’s too bad, because several items on...

Clean label: whether it’s “without preservatives" or “sugar-free”, smart marketing concepts focus on the information that consumers value.

Clean label – a global trend on the rise

Consumers are becoming more and more conscious about their behaviors and habits. The same goes for how they consume foods and beverages. As a result, drinks containing natural ingredients are in high demand around the globe – and the trend is rising. Consumers increasingly view certain additives as unhealthy or reject them for ethical reasons. Products bearing a clean label...

Experts at drinktec – and those who will be present six months later at LOPEC – will explain the opportunities offered by printed electronics.

Smartly packaged thanks to printed electronic

Featured post: Whether it’s LEDs on soft-drink bottles or forgery-proof RFID labels on spirits, smart labels are making their way into the beverage industry. Experts at drinktec – and those who will be present six months later at LOPEC, the International Exhibition and Conference for the Printed Electronics Industry – will explain the opportunities offered by printed electronics.

Extraordinary labels: People enjoy looking at inspiring designs, whether on Instagram, at home or on the go. It’s “art for all,” in a manner of speaking.

Art and marketing: A fascinating symbiosis

In the age of highly visual social media channels, extraordinary labels play an increasingly prominent role. People enjoy looking at inspiring designs, whether on Instagram, at home or on the go. It’s “art for all,” in a manner of speaking.